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Building a trustworthy digital presence with Content Marketing
Are you having trouble making sales online? Having a difficult time getting found on Google or getting noticed?
The answer to all your troubles is Content Marketing. Content marketing helps you build trust and credibility with your audience, increase leads and sales, and improve your overall online visibility.
Let’s deep dive into how content marketing can improve your digital presence!
How to build trust with your prospective customers
If you’re running a business, it’s important to gain the trust of your prospective customers. After all, if they don’t trust you, they’re not likely to do business with you. But how can you get them to trust you?
There are a few things you can do to build trust.
First, understand your customer’s needs and make sure your products and services are meeting their needs. Figure out what their pain points are and solve them! Write out all the things they are looking for and ways you can help them.
Secondly, be honest and transparent about your business products or services. Be clear about what you provide (and don’t provide) as well as pricing, expectations, and outcomes.
Finally, keep providing them ways to learn more and connect with you. That can be anything from a chat box on your website, a social media presence or the content on your website. Content on your website (like in FAQ’s or a blog) can not only drive prospective customers to hire you, but to trust that you’re the expert.
This leads into another major way you can generate trust, with social proof.
What is social proof?
As humans, we are social creatures. We’re hardwired to follow the herd, which is why social proof is such a powerful tool. When we see others doing something, we’re more likely to do it ourselves. And when it comes to websites, social proof can be a major factor in whether or not someone decides to convert.
There are a few different types of social proof. Some of the most popular include testimonials, reviews, social media mentions, and influencer endorsements.
Testimonials are perhaps the most common form of social proof. They’re also one of the most effective. A testimonial is a statement from a satisfied customer that says, in essence, “this product/service is great and you’d love it too!”
For example, embed your google reviews or reviews directly from Facebook to your website. That way your reviews are always up-to-date without worry.
No matter what type of social proof you use on your website, make sure that it’s genuine and trustworthy. This is one way to optimise your website for search engines like Google (SEO).
Get found on Google with Content Marketing
SEO is a method of properly improving your website so you come up on popular search engines such as Google. If you want to improve your SEO, you should consider using content marketing.
Content marketing is all about creating and distributing high-quality content to attract more visitors to your website and improve your chances of ranking higher in search engine results pages (SERPs).
Without SEO your content may be lost somewhere on page 50 of the search results; and we all know traffic on those pages is less than satisfactory. Likewise, your first-page ranking can only do so much if your content post-click is crummy. That’s why a good relationship between SEO and great content is essential!
Here are some different types of content you can create to help boost your SEO ranking, drive traffic to your website, and create conversions.
- Blog Posts
- Videos
- Infographics
- Whitepapers
- Question & Answers (FAQ’s)
The number one way to provide content is through a blog. Most businesses can benefit from having a blog as it can help attract more website traffic, help build their brand and generate leads or sales.
How often should you post new content on your website?
At a minimum, you should be posting new content to your website at least once a week. However, if you are able to post new content more frequently, then you should aim to do so. Posting new content regularly will help to ensure that your website remains relevant and engaging for your visitors.
- Be clear on your website about what you provide, give lots of information and be available to answer any questions
- Put as much social proof as possible on your website
- Posit yourself as the expert with content marketing
- Post regularly – consistency is key!
Now that you have all the information you need to get started with building a trustworthy business & brand, connect with us to get started .