Digital Marketing and AI

Digital Marketing and AI

Digital marketing is undergoing a rapid transformation thanks to artificial intelligence (AI), which is giving companies new tools to better understand their customers, develop customised marketing campaigns, and streamline their operations. Here are a few ways...
Getting started with branding and design

Getting started with branding and design

For a business, particularly one starting up, having a clear visual identity is key to success.  Potential customers need to be able to identify your products or services, and a strong brand will make this much easier. But what exactly is branding, and how does design...